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Insights

Practical thinking on building software well

Short, honest articles about the decisions that make or break software projects — written for the people who have to live with the results.

StrategyJuly 2026

How to measure ROI on custom software

Custom software is an investment, not a cost. Here is a practical way to measure its return beyond the licence-fee math.

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Design

Designing software people actually adopt

The best-built system is worthless if no one uses it. What separates software that sticks from software that gets abandoned.

June 20266 min read
Strategy

Why integration often beats replacement

Ripping out working systems is expensive and risky. Often the smarter move is to connect what you already have.

May 20266 min read
Engineering

The real cost of technical debt

Technical debt is invisible until it is not. How it accumulates, what it actually costs, and how to keep it under control.

April 20267 min read
Approach

Why business context beats a longer feature list

The most expensive software mistakes come from building the wrong thing well. Here is how understanding context first changes outcomes.

March 20266 min read
AI

Adopting AI without creating chaos

Scattered AI experiments rarely deliver lasting value. A practical, governed path to adoption matters more than the model you pick.

February 20267 min read
Delivery

How a small paid pilot de-risks custom software

A focused pilot proves value quickly and protects your budget. Here is how we scope one and what to expect.

January 20265 min read
Data

A checklist for safe data migration

Migrations fail when data is dirty or unverified. This checklist keeps your migration trustworthy from profiling to cutover.

December 20258 min read
Strategy

Build vs buy: a practical decision guide

Not everything should be custom. A simple framework for deciding when to build, when to buy, and when to integrate.

November 20256 min read
Operations

Five signs you have outgrown spreadsheets

Spreadsheets are great until they are not. Here are the warning signs that it is time for real software.

October 20254 min read

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